NIO

营销策略资深产品经理-AI方向

NIO  •  Onsite  •  2 hours ago
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Job Description

营销策略资深产品经理-AI方向

上海

社招

全职

产品 - 产品经理

本科及以上

3-5 年

职位描述

  1. 负责营销Agent的需求定义、产品设计、上线推广与持续迭代,推动Agent融入一线FL的日常工作流,提升使用渗透率、任务完成效率和用户体验。 2. 深入用户运营场景,识别关键任务、使用障碍和业务机会,将业务策略、运营方法和专家经验转化为营销Agent可复用的 AI 能力、任务流程及交互方案。 3. 参与 AI 产品能力的定义与迭代,包括 Agent 任务编排、知识与工具调用、结果呈现、异常兜底及效果评测等,持续提升核心场景的任务完成质量、稳定性与用户信任。 4. 建立并跟踪核心产品指标,结合用户反馈、线上数据、A/B 实验及 Bad Case,推动“问题发现—方案设计—上线验证—持续优化”的产品迭代闭环。 5. 与业务、算法、研发、数据及运营团队紧密协作,明确目标、节奏与验收标准,高效推进重点项目落地及规模化推广。

职位要求

  1. 2年及以上互联网产品经验,有 AI 产品、销售工具、用户运营、CRM 或增长产品相关经验。 2. 具备扎实的产品定义与场景抽象能力,能够深入一线业务,独立完成从问题洞察、方案设计到上线验证和持续迭代的闭环。 3. 理解大模型及 Agent 产品的基本原理、能力边界与常见实现路径;有 AI 应用、智能助手、工作流或策略产品落地经验者优先。 4. 具备较强的数据意识和分析能力,能基于业务数据、用户反馈和案例判断产品问题及优先级;有指标体系、实验或效果评测经验者优先。 5. 具备优秀的跨团队协同和项目推进能力,能够在多方目标与不确定性中推动共识、拆解路径并对结果负责。 6. 对用户体验和业务结果有高敏感度,具备强责任心、主动性与学习能力。

投递

NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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