【探索者】新媒体运营专员/主管(内容及终端运营)
广州
全职
营销服板块
职位描述
1、内容策划:结合产品及行业热点,统筹策划终端及官方直播矩阵账号短视频内容脚本,并确保符合品牌形象; 2、内容运营:负责官方直播矩阵账号内容排期管理,短视频及图文内容创作并发布,提升账号活跃度; 3、终端赋能:作为业务BP,深度管理所负责大区的终端直播业务,识别问题、并帮扶跟进大区改善提升,达成月度目标; 4、数据分析与优化:跟踪短视频数据、定期分析运营效果,提炼优秀案例并持续优化内容策略。
职位要求
1、有1-2年年内容创作工作经验,具备良好的文案撰写能力和创意思维,成功运营过新媒体账号优先; 2、精通抖音、视频号及小红书等主流新媒体平台流量逻辑与合规要求; 3、有较强的策略及业务思维能力,善于利用数据追踪洞察业务改善机会点; 4、具有良好的团队合作精神和沟通能力,能够协调各部门资源,高效完成工作任务。
投递

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.
For more information, please visit https://heyxpeng.com.