Xiaomi Technology

产品传播经理

Xiaomi Technology  •  Onsite  •  5 hours ago
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Job Description

产品传播经理

北京

社招

全职

职位 ID:A158242

职位描述

1、系统挖掘产品传播卖点,制定产品传播长短期目标与策略,统筹管理传播项目的执行落地,确保产品在在市场持续保持声量和口碑; 2、保持与重点媒体的日常产品沟通与维护,根据传播需求匹配合适的媒体渠道,放大外围传播效果; 3、根据产品属性与目标,‌对行业、产品、技术进行实时监测与洞察,充分识别品牌的机会与挑战,确保产品在市场上时刻保持竞争力。

职位要求

1、大学本科以上学历,汽车工程学、广告学、传播学、市场营销学等相关专业优先; 2、具备丰富的汽车行业品牌方、媒体等从业经验,对汽车行业、产品与技术、用户需求有深刻理解; 3、工作年限5年以上,具备成熟完整的产品传播项目推进经历,并在市场上取得过较好声量与口碑,能够全面管理或者推进产品传播项目的经验; 4、熟知媒体行业传播逻辑,擅长与媒体进行有效的产品传播沟通,有头部媒体沟通经验优先; 5、文案功底扎实,能独立完成新闻稿、媒体资料、传播策划等文字方案; 6、有责任心、积极主动,能独立开展工作,学习能力强,同时具备良好的沟通能力及团队合作能力。

投递

Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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