整合传播操盘手
北京
社招
全职
职位 ID：A201969
职位描述
1、负责新品发布会整合传播方案的规划设计与执行统筹，深入研究市场趋势、行业动态及产品竞争环境，输出内容洞察与传播洞察，结合手机、汽车、AIoT等新品的商业目标与品牌阶段性认知目标，制定传播目标、传播策略及传播方案，并设定公司叙事与公众叙事方向。 2、总控整合传播方案的执行，向社交媒体平台、视频平台、自媒体、公关传播等协作渠道传达执行要求，校准执行方案，监督执行进度并评估完成结果，确保各渠道协同运作达成传播目标。 3、主导重点传播专项的整体策划与执行，负责内容洞察与构思、创意策划、传播节奏及传播动作的设计，实现从策略到落地执行的闭环管理。 4、建立传播效果评估模型，依据传播数据监测及投入产出核算等数据反馈，及时优化调整传播策略与方案，并在执行完成后输出复盘总结报告，据此优化传播方法论。
职位要求
1、本科及以上学历，市场营销、广告学、传播学、商业管理等相关专业背景。 2、具备市场营销或传播工作经验，并具备整合传播或品牌传播经验，有成功的整合传播案例或成熟品牌及互联网企业背景者优先。 3、精通主流社交媒体平台内容生态与传播规律，具备优秀的文案撰写、审美品位、创意策划及数据分析能力。 4、对手机、汽车、AIoT产品有浓厚兴趣与专业认知，具备公关思维、敏锐的内容洞察、市场洞察与分析能力，能快速把握市场变化与消费者需求。 5、具备出色的沟通协调能力，能与跨部门团队及外部合作伙伴高效协作。
投递
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
