IReader Technology Limited

品牌营销负责人

IReader Technology Limited  •  Onsite  •  1 hour ago
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Job Description

品牌营销负责人

北京

全职

市场 - 品牌

职位描述

  1. 定义增长策略:拆解年度营收目标,设计收入结构(新签 / 续费 / 扩容 / 渠道),并给出资源需求与达成条件 2. 搭建分层销售体系:针对头部客户与中小客户设计差异化的销售模式、组织与激励 3. 渠道与生态:搭建代理商与生态伙伴体系,设计分润与冲突处理机制 4. 市场获客与品牌:以行业影响力、标杆案例、行业峰会与内容资产为手段,把品牌声量转化为有效商机 5. 客户成功与续费:建立交付与服务体系,对净收入留存负责 6. 组织搭建:招募并培养商业化团队,建立可复制的销售方法论

职位要求

  1. 在 ToB 领域作为策略设计者操盘过 1 亿以上营收 2. 主导过一次 2 倍以上的跨越式增长,能讲清增长引擎 3. 面向过广告主、内容公司或电商企业客户群 4. 管理过完整商业化链路(市场→销售→客户成功) 加分项: 1. 生成式 AI / MarTech / 广告科技赛道背景 2. 签下过千万级大客户 3. 创业经历,或战略咨询 + 落地操盘的复合背景

投递

IReader Technology Limited

About IReader Technology Limited

Founded in 2008, iReader Technology focuses on e-reading and value added service such as gaming and ads. We purchase, generate, edit, produce and manage digital contents, and then publish books on apps. All books in our bookstores are from legally authorized channels, such as Press, Copyright Organizations, Literature Websites, and our Partnered Writers. iReader captures #1 market share in many countries and areas including Mainland China, Hong Kong, Macao, Taiwan, Singapore, Malaysia, Korea, Russia and so on. iReader has also proprietarily launched e-reading tablets called "iReader"​ and "iReader Plus"​.

Industry
IT & Software
Company Size
201-500 employees
Headquarters
Unknown
Year Founded
2008
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