NIO

蔚来全球品牌管理实习生(品牌洞察&研究方向)

NIO  •  Onsite  •  2 hours ago
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Job Description

蔚来全球品牌管理实习生(品牌洞察&研究方向)

上海

实习

用户与服务 - 市场与传播

职位 ID:A67979

职位描述

  1. 协助建设现有消费者洞察体系,支持全周期洞察项目,包括数据收集与分析、报告产出等,为品牌及子品牌、产品、服务等业务提供决策支持,助力业务增长; 2. 支持各类品牌相关研究,包括但不限于品牌健康度、品牌心智、舆情监测、营销活动,提供洞察与策略分析; 3. 追踪行业动态、竞品策略及消费者趋势,结合市场数据及用户反馈,协助输出前瞻性洞察报告; 4. 维护现有品牌数据库,整合互联网大数据和传统研究,提供数据分析; 5. 联动跨部门团队,协助业务洞察课题,推动洞察成果落地,并追踪与优化落地效果。

职位要求

  1. 市场营销/统计学/经济学等商科背景为优; 2. 精通数据分析工具,具备出色的数据解读与商业转化能力; 3. 逻辑严谨、热爱品牌、热衷洞察、吃苦耐劳; 4. 连续实习6个月以上+。

投递

NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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