MOONTON GAMES

【发行】海外品牌营销(玩法)

MOONTON GAMES  •  Onsite  •  19 minutes ago
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Job Description

【发行】海外品牌营销(玩法)

上海

互联网 / 电子 / 网游

发行岗位

职位描述

  1. 负责游戏重点玩法的全球宣发,基于玩法核心卖点、用户洞察与市场数据,制定推广策略与营销方案; 2. 与研发团队紧密协作,理解玩法设计意图,将产品语言转化为市场表达,前置提供营销策略输入; 3. 推动海外各区域宣发落地,调配中台资源,协同合作部门保障方案执行,对营销结果负责; 4. 基于数据复盘营销效果,持续优化策略,提出有效提升核心指标的方案; 5. 跟踪品类动态与用户行为,及时洞察营销机会与风险,为产品及运营决策提供依据。

职位要求

  1. 本科及以上学历,3年以上品牌管理、市场营销相关工作经验,具备游戏行业从业经验; 2. 品牌意识强,具有出色提案能力和沟通技巧,有大型市场推广活动策划实务操作经验及成功案例优先; 3. 熟悉MOBA赛季版本与各类玩法模式,具备深刻理解,拥有相关宣发经验者优先; 4. 熟悉海外游戏推广模式,能理解目标市场玩家特性与用户对传播内容的喜好; 5. 对数据敏感,能基于数据进行策略调整与复盘优化; 6. 具备跨团队统筹协作能力,能有效推进人员分工、项目进度管理与风险把控; 7. 出色的英语能力,能作为工作语言。

投递

MOONTON GAMES

About MOONTON GAMES

MOONTON Games was established in 2014 and headquartered in Shanghai, China; the video game company is known as one of the pioneers of MOBA Gaming, with millions of international fans worldwide.

Games and esports are part of our DNA and a way of life, and we are committed to nurturing the ecosystem to support our players and celebrate their talents. We have created several national leagues and award-winning tournaments, including the Mobile Legends: Bang Bang World Championship, MSC, and Mobile Legends: Bang Bang Professional League (MPL.

With more than 1,600 employees across various markets, such as China, Indonesia, Latin America, Malaysia, the Philippines, and Singapore, we offer a wealth of benefits to our hires, consisting of veteran gaming, esports professionals, fresh graduates, and even mid-career switches.

In MOONTON Games, you will experience an open working style with a flat structure.

We welcome all applicants passionate about gaming and esports to join us!

Industry
Unknown
Company Size
1,001-5,000 employees
Headquarters
Shanghai, CN
Year Founded
Unknown
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