iQIYI.com

品类投流直销

iQIYI.com  •  Onsite  •  1 hour ago
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Job Description

品类投流直销

北京

社招

全职

市场&商务 - 商务

职位 ID:A211517

职位描述

  • 负责对应品类CP客户的投流直销转化,推动客户预算从代理渠道转为平台直投; - 负责CP/片方新客开拓,推进内容合作与直投投放一体化合作; - 介入客户投放策略,协同运营团队跟进开户、起量、续投全流程,解决投放卡点; - 结合内容排播节奏与客户投放目标,整合平台商业化资源,输出投放策略与营销方案;持续跟进投放数据,及时干预异常,支撑客户续投决策; - 建立并维护品类CP资源库,推进客户分层管理与关系维护,及时反馈客户需求,协同内部优化产品与服务; - 为CP客户提供投放产品培训与数据支持,提升客户自主投放能力与投放效率; - 持续追踪品类投放趋势与竞对平台政策动态,定期输出市场洞察。

职位要求

  • 本科及以上学历,3年以上互联网广告、效果广告销售或内容商务经验; - 熟悉信息流投放逻辑,理解eCPM、CTR、CVR、ROI等核心指标及CPM/CPC的成本含义; - 拥有CP/片方客户资源或影视内容BD经历,具备电影、中剧、短漫剧、动漫、少儿、纪录片等至少一个品类的商务、投流或发行经验,能独立拓客与商务谈判;熟悉品类分账模式或代理商合作模式者优先; - 具备投放策略输出与客户沟通能力,有广告项目管理经验,能协调多部门推进从签约到结算的闭环; - 数据敏感,具备较强的市场洞察力、抗压能力与闭环思维,能适应快节奏变化。

投递

iQIYI.com

About iQIYI.com

Launched on April 22, 2010, iQIYI is known for its high standards for quality, as well as its youthful and stylish branding. iQIYI has since achieved worldwide popularity and built up a massive userbase, allowing the company to constantly innovate across all areas of its business: technology, content, marketing and product development.

iQIYI listed on NASDAQ on March 29, 2018, with the ticker symbol of “IQ”. The company’s comprehensive entertainment ecosystem provides users with services such as e-commerce, comics, literature, online games, ticket sales and short videos. We have a diversified business model, and are leading power in China’s online video industry.

Vision

To Be a Great Tech-based Entertainment Company

Brand Keywords

Quality Youth Style

Corporate Culture

Think Simple & Act Direct

Industry
IT & Software
Company Size
1,001-5,000 employees
Headquarters
北京市, CN
Year Founded
2010
Website
iqiyi.com
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