【探索者】商业运营主管（生态产品）
广州
全职
营销服板块
职位描述
1、负责小鹏生态品的线上运营工作：制定选品规划，落地商品上架、定价体系搭建、货品销售管理、库存周转管控、营销活动策划等全流程工作； 2、依托数据分析工具常态化监控流量、商品动销、下单转化率、客单价等核心经营指标，定期复盘；通过数据定位问题，输出可落地优化方案，对营收、毛利结果负责； 3、深度洞察新能源车主消费需求、行业趋势及竞品产品布局、运营打法，输出新品引入提案与老品优化迭代建议，持续优化货品结构； 4、做好跨部门协同，对接采购、财务、线下门店等多方团队，保障各项运营策略高效落地。
职位要求
1、学历专业：本科及以上学历，电子商务、市场营销、工商管理等经管类专业优先； 2、核心综合能力：数据拆解与应用能力，可依托数据驱动运营决策；拥有完整的线上品类运营逻辑、市场需求洞察能力；擅长供应链与渠道资源整合，跨部门沟通统筹能力优异；精通线下门店分销体系搭建、渠道管控全流程； 3、工具要求：熟练运用 相关函数工具、主流数据分析平台开展数据统计、复盘工作； 4、职业素养：强结果导向，能够承受业绩冲刺压力；主动追踪行业动态、竞品商业模式，具备创新意识与高效落地执行力。
投递
XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou，Guangdong province.
For more information, please visit https://heyxpeng.com.
