机器人产品营销经理
深圳
全职
智能机器人板块
职位描述
1、负责制定机器人产品整体营销策略，结合产品特性与品牌定位，把握行业热点与关键节点，策划具有影响力的话题与内容； 2、负责制作机器人产品营销创意方案，并深度拆解机器人技术亮点，将其转化为易于传播与理解的用户语言，对创意方案的执行与效果负责； 3、定期监测与分析各主流社交平台数据，通过复盘持续优化营销策略与投放效果； 4、负责日常内容运营，围绕产品核心技术策划技术解读、场景演示等内容；并主导产品发布会、行业展会等重要节点的营销策划与落地。
职位要求
1、本科及以上学历，具备3年以上内容营销或整合营销经验。有甲方机器人、消费电子、科技硬件行业经验者优先；若为乙方背景，需有服务知名科技或智能硬件品牌的成功案例； 2、具备独立策划能力及成功的产品技术传播案例； 3、熟悉科技产品营销，具备优秀的技术理解与转化能力，能深入浅出地解读技术并策划创意方案； 4、热爱科技营销，精通抖音、B站、小红书等社交平台玩法；对机器人及人工智能行业有强烈兴趣与洞察力，具备持续学习前沿技术的能力，沟通协作能力佳。
投递
XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou，Guangdong province.
For more information, please visit https://heyxpeng.com.
