产品公关资深经理/高级经理
广州
全职
营销服板块
职位描述
1、小鹏汽车品牌及产品传播规划及全案策略制定、落地及效果评估； 2、产品全生命周期公关传播管理，与市场部协同有效识别产品亮点及传播渠道，产品传播线上线下活动策划； 3、媒体关系维护，公关活动策划、跨界媒体资源及合作项目的沟通管理； 4、优秀的文案及撰稿能力，媒体QA撰写、稿件审核及二次修订； 5、产品媒介策略输出及执行，以互联网媒介为主，含排期、效果监测等； 6、汽车市场及标杆、竞品企业动态关注及行业分析； 7、掌握社交平台的新媒体营销模式玩法，负责新媒体social传播策划。
职位要求
1、5年以上品牌营销产品公关经验； 2、热爱汽车行业，对汽车行业竞争格局，发展趋势，消费人群区格维度等有独立见解，具有汽车行业品牌策略、营销策略等相关工作经验优先； 3、具有扎实的品牌策略框架理念基础及实操经验，掌握用户调研，品牌创意工作的核心方法；对各营销板块（传播，活动，数字营销，用户运营等）都有一定的业务认知； 4、良好的统筹管理能力、协调能力、沟通组织能力； 5、责任心强，乐于从事挑战性的工作。
投递
XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou，Guangdong province.
For more information, please visit https://heyxpeng.com.
