新媒体主播(北京)
北京
全职
新零售板块
职位描述
岗位职责:负责利用直播、短视频等营销方式,在抖音、视频号及小红书等线上平台进行线索开拓,引导用户进行直接留资,或进行私信、评论等互动形式进行在线咨询,促进到店及转化。 1、直播运营:负责参与直播前筹备,汽车抖音的直播出镜及执行工作,根据产品营销节点策划直播选题, 通过直播做曝光、活跃氛围,吸引粉丝,促进成交;每天直播结束进行数据复盘,优化直播内容,引导客户留资,促进到店及转化 2、短视频运营:参与短视频脚本设计、拍摄及出镜,每周各平台视频更新,评论区维护及数据复盘分析 3、新媒体平台运维:直播与短视频平台的运维,包含发布与后台管理
职位要求
投递

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.
For more information, please visit https://heyxpeng.com.