海外产品营销负责人
广州
全职
海外业务板块
职位描述
全面负责公司汽车产品在海外市场的产品竞争力、营销力和GTM计划管理,确保从产品定义到上市推广的全流程高效协同。 主要职责 1. 代表海外营销服部门参与产品开发全流程,协同型谱部门提出全球市场机会和量价判断,提出全球差异化产品定义需求,确保产品定义符合全球市场需求; 2. 主导竞争分析、产品定位、SKU策略、量价方案、产品力挖掘、用户买点、首销权益等核心策略制定及上市后复盘; 3. 主导市场特征差异研究(内容偏好、触媒渠道、活动形式等),牵引全球营销节奏和GTM计划制定; 4. 主导营销打法和趋势的研究和提升,建立全球营销及活动标准,推动营销打法提炼和横展; 5. 管理多车型的海外营销体系运行,确保按GTM计划执行,拉通销售、售后、用户、品牌、区域等职能。
职位要求
投递

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.
For more information, please visit https://heyxpeng.com.