品牌策略经理/资深经理
广州
全职
营销服板块
职位描述
1.负责公司整体品牌战略、品牌定位、核心价值体系搭建与年度策略规划 2.监督市场、产品、渠道、活动等所有对外输出,审核物料与内容合规性 3.主导品牌升级、品牌手册、品牌故事等核心资产梳理与沉淀 4.竞品与市场洞察,输出品牌分析报告,持续优化品牌策略 4.跨部门协同,推动品牌策略落地,保障品牌形象统一与品牌资产增值
职位要求
投递

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.
For more information, please visit https://heyxpeng.com.