海外产品营销经理/资深经理
广州
全职
营销服板块
职位描述
1、开展与营销策划相关的产品、市场、用户研究,配合产品规划及车型矩阵完成产品定义、商品力提升、开发评审等相关工作; 2、策划产品定位、定价、核心USP,以及产品传播和销售所需话术; 3、全新产品上市营销工作推进,包括但不限于产品站/手册更新、产品素材制作、产品上市营销方案策划,产品上市传播大事件策划,以及统筹执行部门落地执行; 4、制定产品营销年/季/月度营销推广策略策划,媒介公关、社会化、用户、终端活动等,对项目执行进行高效复盘的PDCA闭环管理; 5、策划产品传播公关话题,以及对产品舆情、口碑进行监控与管理等。
职位要求
1、具备5年以上相关工作经验,对行业市场、用户、汽车产品有深刻理解 2、有团队管理经验,有一定的创意和自我见解,了解并能结合潮流、热点做出营销活动的创新 3、具备优秀的学习能力、抗压能力、沟通能力;敢于挑战,有强烈的责任感;英语可以商务沟通
投递

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.
For more information, please visit https://heyxpeng.com.