XPENG

渠道运营经理

XPENG  •  Onsite  •  2 hours ago
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Job Description

渠道运营经理

广州

全职

充电板块

职位描述

  1. 新渠道挖掘与需求前置管理:持续调研充电行业互联渠道生态,主动识别优质潜在渠道方(充电运营商、出行平台、车企、流量平台等),输出渠道机会及推进落地,为渠道侧贡献毛利负责; 2. 渠道定价策略管理:针对不同渠道、不同场站制定差异化定价方案;跟踪竞品价格、渠道流量转化、平衡引流规模与渠道毛利; 3. 渠道联合活动统筹:落地渠道联合营销活动(优惠券、分时特惠、会员联动、主题活动等),完成资源协调、上线跟进、效果复盘ROI分析; 4. 数据监控、经营复盘与体系沉淀:跟踪行业政策、竞品渠道运营策略,定期输出渠道市场分析报告,为渠道策略调整提供依据; 5. 沉淀渠道运营流程、活动模板、定价模型、风险规范,推动渠道运营标准化;收集渠道侧产品痛点,向产品、研发输出功能优化需求。

职位要求

  1. 学历背景:本科及以上学历,市场营销、运营管理、能源、汽车相关专业优先; 2. 行业经验:3年及以上B端渠道运营、平台互联运营、充电行业运营经验;熟悉公共充电互联出接业务模式,有充电运营商、车企充电平台、流量平台渠道运营经验优先; 3. 核心能力:具备经营思维,能够基于数据制定渠道定价、营销活动策略,理解电量、利用率、毛利之间的平衡关系;熟练使用Excel(数据透视、函数),能够独立开展经营数据分析; 4. 软性要求:目标导向,主动挖掘业务机会,逻辑清晰,优秀的跨方沟通、需求梳理能力,可独立对接外部合作方,推动方案落地; 5. 加分项:熟悉充电互联互通协议、渠道结算规则;拥有行业渠道资源;具备头部充电平台工作经历

投递

XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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