海外公关资深经理(舆情管理和媒体关系方向)
广州
全职
营销服板块
职位描述
1、国际品牌公关策略与内容 (Brand Strategy & Content) 2、主导全球品牌叙事: 制定并操盘集团层面的国际品牌公关战略,传递清晰的品牌价值观与技术愿景,持续提升品牌在海外的知名度与高端心智。 3、协同集团与区域联动: 协同总部公关部与海外区域团队,确保全球品牌调性的统一性,同时支持区域落地的本土化传播。 4、搭建全球公关体系: 统筹管理全球公关资源网络,建立标准化的公关作业流程,赋能重点国家及区域的公关能力建设。 5、海外媒介拓展与舆情管理 (Media & Issues Management) 6、维护核心媒体关系: 深耕欧美及核心海外市场的主流媒体与头部 KOL 资源,建立长期稳定的信任关系,拓展品牌影响力边界。 7、舆情监控与危机应对: 建立并完善海外舆情监测与预警机制,实时追踪全球舆论动态,针对突发舆情及品牌危机提供专业的公关策略与应对方案。
职位要求
1、行业洞察与成功案例 2、对全球科技及消费电子趋势有深刻见解,熟悉智能硬件/互联网产品逻辑;拥有成功的国际品牌传播案例,具备从 0 到 1 打造品牌或在成熟市场实现品牌突围的经验。 3、海外资源与人脉 4、拥有丰富的海外主流媒体及 KOL 资源(如 TechCrunch, The Verge, Bloomberg, WSJ 等及相关垂直领域达人),具备独立策划并执行深度媒体合作的能力。 5、语言与文化适应力 6、英语读写流利,具备极强的跨文化沟通能力; 深谙欧美社会文化及舆论环境,能够敏锐捕捉当地热点并规避文化禁忌。
投递

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.
For more information, please visit https://heyxpeng.com.