线索策略资深/高级经理
广州
全职
营销服板块
职位描述
1、以数据驱动分车型线索精细化运营,按月拆解、监控、达成各车型线索量级、质量、成本指标,动态迭代车型获客策略与流量模型; 2、联动品牌各类营销事件,将品牌车型事件、节点营销转化为车型可落地的线索增长动作,实现营销与线索转化强绑定; 3、基于不同车型受众画像做精准渠道匹配,拉通线索线上渠道资源,持续改善整体及单车型CPL/CPO; 4、负责各车型全链路漏斗诊断:针对痛点,输出专项攻坚方案、落地执行并复盘效果,形成标准化优化机制; 5、搭建新车上市及车型常态化线索运营体系,沉淀策略方法论,赋能团队与终端,实现线索获客、转化、培育全链路长效提升。
职位要求
1、本科及以上,5年以上新能源/3C行业线索策略运营经验,具备较强的数据复盘与策略输出能力; 2、精通汽车/3C全链路线索漏斗运营,有成熟的痛点诊断、专项攻坚、流程迭代经验; 3、逻辑清晰、结果导向,擅长跨部门资源拉通与策略落地。
投递

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.
For more information, please visit https://heyxpeng.com.