高级用户研究员(汽车)
北京
社招
全职
职位 ID：A88408
职位描述
1、主导全链路研究项目，从新车上市前竞争力拆解，到上市后用户追踪，再到出海，全流程跟进产品和用户需求。 2、梳理人群地图、定义机会人群，通过消费者文化趋势洞察与人群机会分析，帮品牌和各产品线找到“对的人”和“对的需求”。 3、用数据驱动决策，主导传播媒介效果评估、大数据舆情监测，让每一分预算都花在刀刃上。 4、成为品牌智囊，为品牌建设、市场传播提供扎实的洞察策略建议，直接影响产品和营销方向。
职位要求
1、本科及以上，统计学/心理学/数学/社会学相关背景加分。 2、8 年以上研究洞察或汽车行业经验，能独立扛项目、出成果。 3、有出色的报告呈现与表达能力——能把复杂数据讲成好故事。 你将获得什么 1、成就感拉满，你的每一份洞察报告都可能直接影响一款车的定位、定义、定价。 2、反馈极快，研究落地后，市场销量、用户口碑、传播数据会迅速验证你的判断，闭环短、体感强。 3、直面决策层，洞察直达 CXO 级别，跳过层层转述，帮你更具备战略思考眼光。 4、视野前沿、成长空间大，小米汽车高速增长期，业务边界持续拓宽，深度参与新车上市、出海战略等核心业务，和行业最前沿打法同频。
投递
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
