Insta360

海外市场营销专员

Insta360  •  Onsite  •  57 minutes ago
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Job Description

海外市场营销专员

深圳

社招

全职

职位描述

负责海外达人营销项目全流程,从营销目标拆解、达人策略制定、内容创意策划到项目落地,打造兼具传播力与转化力的短视频内容。 深度结合TikTok、Instagram Reels、YouTube Shorts等平台趋势,将热点内容与产品卖点融合,持续输出具备爆款潜力的内容方向,并沉淀可规模化复用的内容方法论。 通过Affiliate、TikTok Shop等商业化渠道,持续优化达人合作ROI,探索内容增长与销售转化的最佳路径。 基于数据表现持续复盘内容效果,优化Hook、脚本、卖点表达及达人合作策略,提升内容传播效率和商业价值。 与市场、电商、广告等团队高效协作,推动项目按计划交付,并在多项目并行情况下保障执行质量

职位要求

具备优秀的内容趋势判断能力,熟悉 TikTok、Instagram Reels、YouTube Shorts 等平台生态,能够快速捕捉热点,并将 Trend 与产品卖点自然结合,策划具备传播力的内容。 具备内容商业化思维,理解短视频内容从曝光到转化的链路,有 Affiliate、TikTok Shop 或海外电商内容营销经验者优先,能够兼顾流量表现与商业价值。 具备较强的 Owner 意识和执行力,能够独立拆解目标、推进项目并持续复盘优化,在多项目并行中保持高效协作和结果导向。 2 年及以上海外达人营销或内容营销经验,中英文可作为工作语言,有爆款案例或高转化项目经验者优先。

投递

Insta360

About Insta360

At Insta360, we think bold—pushing boundaries to capture life's most incredible moments. From jaw-dropping action shots to cinematic storytelling, we equip creators with award-winning products like Insta360 Ace Pro 2, X5, GO 3S, Link 2, Flow 2 Pro, and Pro 2.

Founded in 2015 with a mission to help people better capture and share their lives, Insta360 has gone from being a college student's dream to a global innovator of 360 cameras, action cameras, and AI-powered imaging tools.

Insta360 products are trusted by a thriving community of over 5 million creators to deliver immersive experiences in filmmaking, real estate, education, entertainment, tourism, journalism and more.

Follow us for:

- Product launches and updates, from cutting-edge hardware to industry-leading software.

- Industry insights on 360 video, filmmaking, and the future of content creation.

- Behind-the-scenes stories from global creators, partners, and the Insta360 team.

Industry
Hardware & Semiconductors
Company Size
501-1,000 employees
Headquarters
Los Angeles, California
Year Founded
2015
Social Media