场景营销专家
深圳
社招
全职
职位描述
岗位定位：负责Insta360滑雪场景的整体运营，围绕滑雪用户生态推广产品，制定并落地场景营销策略，整合达人、赛事、品牌及圈层资源，推动品牌影响力及场景生意增长。 岗位职责： 1、负责滑雪场景整体运营，制定营销策略，对场景品牌影响力及业务增长负责。 2、深度理解滑雪用户及圈层文化，持续洞察行业趋势，规划滑雪场景内容及营销方向。 3、搭建并运营达人生态，挖掘、合作及长期运营核心KOL/KOC，稳定推进内容生产及传播。 4、整合滑雪赛事、雪场、俱乐部、品牌等行业资源，策划并落地场景营销项目，持续拓展品牌影响力。 5、结合产品上市及营销节点，策划场景内容及转化项目，持续优化内容传播及商业转化效果。 6、持续沉淀滑雪场景运营方法论，并探索可复制的场景增长模式。
职位要求
1.圈层理解：深度热爱滑雪运动，对滑雪圈层文化及用户有深入理解，能够准确把握用户需求及内容趋势 2.数据能力：具备数据分析能力，能够基于传播及业务数据持续优化营销策略。 3.场景运营能力：具备独立策划及运营场景营销项目经验，能够整合内容、达人及行业资源推动项目落地。 4.行业资源：拥有滑雪行业资源（达人、赛事、雪场、俱乐部、品牌等）者优先。
投递
At Insta360, we think bold—pushing boundaries to capture life's most incredible moments. From jaw-dropping action shots to cinematic storytelling, we equip creators with award-winning products like Insta360 Ace Pro 2, X5, GO 3S, Link 2, Flow 2 Pro, and Pro 2.
Founded in 2015 with a mission to help people better capture and share their lives, Insta360 has gone from being a college student's dream to a global innovator of 360 cameras, action cameras, and AI-powered imaging tools.
Insta360 products are trusted by a thriving community of over 5 million creators to deliver immersive experiences in filmmaking, real estate, education, entertainment, tourism, journalism and more.
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