Insta360

产品经理(黄金/周边文创方向)

Insta360  •  Onsite  •  57 minutes ago
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Job Description

产品经理(黄金/周边文创方向)

深圳

社招

全职

职位描述

  1. 负责黄金文创类周边产品:(如黄金键帽/黄金周年金币/产品黄金丝印等)产品开发与管理; 2. 产品从概念到量产全流程管理:建立非标创意产品的质量控制体系,确保高价值物料的损耗控制与交付时效。 3. 市场与趋势洞察:调研分析、消费者洞察,掌握行业趋势与审美风向,定期输出相关产品方向与风格提案。 4. 产品定义叙事:洞察用户情感需求与礼赠场景,将相关创意及工艺转化为受众可感知的卖点,传达品牌精神。 5. 用户感知管理:关注产品从包装开箱到长期佩戴/摆放的全路径体验。通过创新和极致体验提升用户对产品分享欲。

职位要求

  1. 5年以上产品经理经历,有周边礼品,黄金行业的经历,及线上营销经历优先; 2. 精通相关产品特性、加工流程及行业标准,具备审核供应商工艺能力; 3. 对黄金文创产品设计趋势敏感,能将市场需求结合创意转化为实际产品; 4. 市场导向: 具备流行趋势捕捉能力,能够清晰阐述产品如何驱动营销

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Insta360

About Insta360

At Insta360, we think bold—pushing boundaries to capture life's most incredible moments. From jaw-dropping action shots to cinematic storytelling, we equip creators with award-winning products like Insta360 Ace Pro 2, X5, GO 3S, Link 2, Flow 2 Pro, and Pro 2.

Founded in 2015 with a mission to help people better capture and share their lives, Insta360 has gone from being a college student's dream to a global innovator of 360 cameras, action cameras, and AI-powered imaging tools.

Insta360 products are trusted by a thriving community of over 5 million creators to deliver immersive experiences in filmmaking, real estate, education, entertainment, tourism, journalism and more.

Follow us for:

- Product launches and updates, from cutting-edge hardware to industry-leading software.

- Industry insights on 360 video, filmmaking, and the future of content creation.

- Behind-the-scenes stories from global creators, partners, and the Insta360 team.

Industry
Hardware & Semiconductors
Company Size
501-1,000 employees
Headquarters
Los Angeles, California
Year Founded
2015
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