Zhi-tech Group

品牌市场负责人

Zhi-tech Group  •  Onsite  •  2 hours ago
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Job Description

品牌市场负责人

北京

全职

互联网 / 电子 / 网游 - 市场

职位描述

  1. 品牌战略与定位 - 制定并落地集团及业务板块的中长期品牌战略与年度品牌规划,明确品牌使命、愿景、价值主张与核心资产; - 基于市场趋势、消费者洞察与竞品研究,持续优化品牌定位与差异化叙事; - 管理、更新集团品牌介绍体系,构建品牌资产管理机制,推动品牌健康度及品牌价值的系统监测与分析。 2. 品牌策略与传播策划 - 统筹品牌传播策略的整体规划与执行,包括热点营销、节令营销、跨界联名、异业合作、广告投放等; - 管理并维护品牌视觉、语言体系、内容调性的一致性,确保品牌形象统一; - 持续提升品牌声量与正向口碑,增强品牌在用户与行业中的影响力与美誉度。 3. 团队建设与跨部门协同 - 负责品牌团队的建设、绩效管理与能力成长,完善品牌管理制度与工作流程; - 通过跨部门协同,确保品牌战略与业务目标一致; - 统筹并协调内外部资源,提升项目执行效率与品牌运营效能。

职位要求

  1. 本科及以上学历,具有8年以上品牌管理与整合营销经验,具有3年以上15人左右的团队管理经验;具有消费品、互联网、科技、或生活方式类品牌成功打造经验者优先; 2. 具备优秀的品牌战略思维与市场洞察能力,系统理解品牌资产管理与传播全链路; 3. 拥有强跨部门沟通协调能力与团队领导力,推动落地与创新; 4. 对数字营销、内容趋势、AI与新传播生态具备深刻理解,具备开放学习意识与创新精神; 5. 结果导向、执行力强,具备高责任心与抗压能力,能在多任务环境中高效推进。 【公司介绍】北京值得买科技股份有限公司是一家AI与内容驱动的数字消费服务集团,2011年成立于北京, 2019年登陆深交所上市。 公司已深入布局消费内容、智能营销与消费数据三大业务板块。旗下有app:什么值得买。 【福利】上市公司、六险一金、午餐补贴、租房优惠、弹性办公早十晚七、健身房/瑜伽室/舞蹈室、MAC苹果电脑、人体工学座椅、可升降办公桌、胶囊午休室、交通补贴和晚餐券、超多品牌内购活动

投递

Zhi-tech Group

About Zhi-tech Group

Zhi-tech Group, a tech group focusing on consumer industry, was established, Beijing, in 2011 and has listed in Shenzhen Stock Exchange since 2019.

Zhi-tech’s core business metrics spins from consumption content, marketing service to consumption data. By constantly synchronizing the efficiency between e-commerce platforms / brand principles and end users, our mission is to inspire happiness for every consumption.

By leveraging Zhi-tech’s content community of consumption “www.smzdm.com” and consumption related MCN business, our group is now shaping an ecosystem of consumption content that covering all end users, both from online or offline. We help our partners - Ecommerce platforms and brand owners, to achieve best-run content marketing within omni channels, embrace the greatest opportunity of content -first era and thrive to achieve more. We also value “data insights” as one of most appreciated assets to build the product and brand data base, which will be the foundation to support sustainable development of our business.

We welcome every talent who has commitment to consumption industry to join us. Together, we can strive to create a better world with free flow of consumption information.

Industry
IT & Software
Company Size
201-500 employees
Headquarters
Beijing, CN
Year Founded
2010
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