广告信息流优化师(运营二组)
上海
全职
互联网 / 电子 / 网游
职位描述
岗位职责: 1. 负责品牌在小红书平台的整体投放策略,根据产品生命周期(新品上市/大促节点/日常销售),制定阶段性投放计划(包括KFS策略、信息流、搜索广告等); 2. 熟练操作聚光平台,负责广告账户的日常搭建、计划创建、创意测试及实时优化,对消耗量级、CPE(互动成本)、CPC(点击成本)及ROI(投产比)负责; 3. 深度参与内容共创,基于数据反馈指导达人(KOL/KOC)及内部内容团队优化笔记封面、标题及正文逻辑,提升自然流量与付费流量的协同效应; 4. 建立多维度的投放数据监控体系,定期输出日报/周报/月报。通过A/B测试分析人群包、创意素材及落地页表现,沉淀可复用的方法论; 5. 配合电商团队,优化“笔记挂链”、“店铺直播”及“搜索截流”等转化路径,提升从种草到成交的全链路转化率; 6. 实时监控行业大盘动态及竞品投放策略,快速调整应对方案,抢占流量红利。
职位要求
任职要求: 1. 本科及以上学历,1-3年以上小红书投放或信息流优化经验,有3C行业成功案例者优先; 2. 精通小红书聚光平台操作规则,熟悉薯条、信息流、搜索广告及全站推广逻辑;了解小红书SEO搜索排名机制; 3. 对数据极度敏感,熟练使用Excel/SQL/BI工具进行数据分析,能通过数据透视发现业务增长点; 4. 具备优秀的网感和内容审美能力,能独立撰写brief,准确判断笔记的“爆相”; 5. 善于利用AI工具(如AIGC生成素材、智能文案辅助等)提升工作效率和创意产出; 6. 沟通能力强,抗压能力好,具备极强的目标感和结果导向思维。
投递

BlueFocus Communication Group (SZSE: 300058) is one of the world’s top marketing communications groups and China’s largest overseas marketing company, empowering businesses with AI-driven, intelligent operations. Founded in 1996 and publicly listed in 2010, BlueFocus recorded revenue exceeding USD 8.33 billion in 2024.
Headquartered in Beijing, we operate branches or offices in Shanghai, Hangzhou, Shenzhen, Guangzhou, Hong Kong, Singapore, Vietnam, Thailand, and Indonesia, with service networks across the United States, Canada, Japan, the Netherlands, Saudi Arabia, the UAE , Brazil, and beyond.
Guided by our “All-in AI + Globalization” strategy, BlueFocus has helped 100,000+ Chinese companies go global. We and our subsidiaries deliver full-funnel marketing solutions covering the entire marketing value chain and major global markets.
As a pioneer in AIGC and emerging experiences , we have launched: BlueAI Data Platform (industry-grade AI model), BlueX (overseas programmatic platform), and BlueTurbo (AI cloud-native growth engine). By infusing AI into content production, media buying, and creative intelligence, we unlock measurable, transformative value for clients worldwide.