数字营销专家
上海
全职
运营类
本科及以上
职位描述
1.统筹电商平台营销活动，深度结合电商运营逻辑，精准提升品牌曝光度与线索转化效率，达成业务增长目标 2.执行效果广告全投放，涵盖人群精准定向、创意素材策划、后效优化，持续提升效果广告投放ROI 3.搭建营销数据分析体系，深度拆解营销活动、用户行为及广告投放等核心数据，挖掘数据价值 4.紧跟互联网或汽车行业发展趋势，挖掘创新营销玩法，快速响应市场变化并优化营销策略，提升营销竞争力
职位要求
拥有电商运营实战经验，了解京东、抖音等主流电商平台的运营规则与核心营销玩法，能够独立策划并落地电商营销活动。 1.具备效果广告投放能力，至少精通字节、腾讯广告等其中1个主流广告投放平台的操作逻辑与优化技巧，拥有可验证的高ROI投放成功案例。 2.具备数据分析能力，熟练使用Excel、BI等数据分析工具。 3.公办统招全日制本科及以上学历，具备3-5年及以上数字营销领域相关工作经验，具备互联网或汽车行业数字营销相关经验者优先。
投递
The Future of Emotionally Intelligent Mobility
At AVATR, we are transforming mobility through emotion. Our vehicles transcend traditional transportation to become intelligent, intuitive companions that connect with you on an emotional level.
By blending leading design with advanced technology, we create human-centered experiences that are not only visually stunning and highly efficient but also meaningful, interactive, and personalized.
Through our global collaboration with CHANGAN Automobile and CATL’s breakthrough battery technology, combined with leading global intelligent driving innovations, we’ve established a new-generation intelligent EV platform. This platform is powered by its New Architecture, advanced computing, and high-voltage charging capabilities. Together, these innovations lay the foundation for AVATR as a leading smart electric vehicle (SEV) brand.
Join us in shaping the future of emotional intelligent mobility, where technology and design unite to create meaningful experiences – on the road and beyond.
Imprint:
AVATR GmbH
Taunusstraße 21, 80807, Munich, Germany
VAT Number: DE339149892
Tax Number: 143/117/00619
HRB 262573
