中国区数字营销
深圳
社招
全职
互联网 / 电子 / 网游
职位描述
1.了解品类市场。能基于本产品所处的行业生态、竞品打法进行洞察,结合本品的核心人群和产品差异化,分析出在媒体组合上投放与传播赢的机会点 2.媒体策略制定能力。能基于本品制定高效媒体投放组合,以及深入在平台(优先小红书、抖音、B站),制定该品的媒介策略与平台策略。 3.落地与闭环能力。基于定好的策略,顺利推进项目按时按质上线。保证达人选号、内容、人群包投放触达落地一致性 4.复盘与总结能力。能完全带领周度、月度、季度复盘,得出有效结论引流电商自然搜索 4.供应商管理能力。高效协同种草、投流、数据管理供应商,做好数据追踪达成KPI
职位要求
投递

Anker was founded by Steven Yang in 2011 with the simple mission of helping consumers charge everything, faster. Today, Anker is the global leader in consumer charging, and one of the world’s most popular developers of audio/video electronics, home appliances, smart security solutions, and more.
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