内容营销经理
深圳
社招
全职
互联网 / 电子 / 网游
职位描述
职责: 1、负责根据产品营销策略,输出产品命名、广告语、卖点等相关营销物料包; 2、结合行业用户分析,基于节日大促等节点,策划并输出相关传播内容; 3、深入挖掘产品卖点,转化为用户语言,根据不同平台特点输出优质文案; 4、对不同品线的用户进行分析,优化文案及卖点框架,总结方法论,持续改善文案效率。
职位要求
1、本科及以上,3年及以上内容策划经验,熟悉电商渠道营销及线上传播者优先; 2、有过消费类/3C数码类知名品牌、新锐品牌内容策划经验者优先; 3、有较强的用户洞察能力、创新思维、复盘意识强; 4、了解多品线产品特点人群定位,对C端用户需求有一定认知。
投递

Anker was founded by Steven Yang in 2011 with the simple mission of helping consumers charge everything, faster. Today, Anker is the global leader in consumer charging, and one of the world’s most popular developers of audio/video electronics, home appliances, smart security solutions, and more.
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