产品市场专家/总监
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
10 年以上
职位描述
核心定位：车型全生命周期经营的“战略大脑”，基于市场、用户、竞品洞察，统筹车型Life cycle各阶段经营方向与资源配置，保障车型商业目标达成。 岗位职责： 1. 基于内外部市场环境，能够对市场趋势、目标用户、竞品对标、前沿创新模式等做深度分析与洞察。 2. 能够统筹车型不同生命周期的经营方向与资源配置，制定最优经营策略组合，设定车型年度/季度/月度目标（包括销量目标、价格体系、配置组合策略等），定期滚动追踪与复盘，判断经营风险点、机会点与提升点。 3. 主导车型市场细分、目标用户定位、市场定位，明确车型价值主张与差异化定位，制定分阶段竞争和攻防策略。 4. 联动生产、供应链、销售部门，制定车型产销计划，基于供应风险对上市节奏、订单策略、交付预期、经营计划等进行动态调整。
职位要求
投递
NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.
NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.
NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.
