NIO

广告优化师

NIO  •  Onsite  •  2 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

广告优化师

上海

社招

全职

用户与服务 - 市场与传播

本科及以上

工作年限不限

职位描述

  1. 账户全流程投放运维:负责抖音、懂车帝、腾讯、百度等主流平台新能源汽车广告账户搭建、日常投放、预算管控及合规运维,及时处理账户各类异常问题,保障投放稳定; 2. 投放策略与效果优化:围绕新车上市、试驾留资、门店引流、品牌曝光等目标,结合车型定位制定投放策略,实时监控CTR、CPL、转化率、ROI等核心数据,动态优化投放模型,持续降低获客成本、提升转化效果; 3. 素材迭代与内容协同:联动设计、剪辑团队,结合新能源车型卖点、用户痛点输出适配各平台的广告素材与文案;依托投放数据筛选优质素材,迭代内容方向,搭建高质量素材池; 4. 数据复盘与方法论沉淀:建立日/周/月投放复盘机制,输出标准化复盘报表,深挖投放问题与用户偏好,落地优化方案,沉淀汽车行业数字化投放方法论; 5. 竞品监测与跨岗协同:跟踪行业竞品投放节奏、素材风格及营销打法,优化投放策略;对接市场、销售团队,同步营销活动,保障线上投放与线下终端转化高效联动。

职位要求

  1. 从业经验:1-3年新能源汽车或汽车垂类广告优化经验,熟悉懂车帝、巨量等汽车核心投放平台,了解车企线上留资、到店转化全链路; 2. 专业技能:精通主流信息流平台投放规则、人群定向、出价调价及素材优化逻辑,可独立操盘车型投放项目,擅长线索成本、ROI等核心指标优化; 3. 数据能力:具备敏锐的数据敏感度,熟练使用Excel做数据统计与复盘,能从投放数据中提炼规律、定位问题并输出落地优化策略; 4. 综合素养:目标感强,抗压能力优秀,可适配新车上市、营销大促等高强度投放节奏,具备良好的跨部门沟通能力与投放创新思维; 5. 优先条件:有车企官方投放、千万级预算操盘、爆款素材打造经验,熟悉新能源行业产品及市场政策者优先。

投递

NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
Social Media