NIO

增值业务运营

NIO  •  Onsite  •  2 hours ago
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Job Description

增值业务运营

上海

社招

全职

用户与服务

本科及以上

3-5 年

职位描述

  1. 搭建业务数据监控体系与增长模型,常态化追踪全链路核心指标;通过漏斗拆解、用户行为分析、AB 测试等定位业务瓶颈,输出决策级优化方案,驱动收入增长。 2. 主导核心产品需求规划与优先级排序,输出规范需求文档;牵头对接产品、研发、设计团队,跟进需求评审、排期、开发及上线验收全流程,协调解决落地障碍,验证功能价值。 3. 搭建并迭代用户分层运营体系,针对不同生命周期用户设计差异化权益与触达策略,主导高价值用户留存、流失召回等专项,提升用户全生命周期价值。 4. 牵头会员体系升级、品类拓展、S 级大促等重点项目,负责方案制定、资源协调与效果复盘;沉淀运营方法论与 SOP,赋能团队效率提升。

职位要求

  1. 本科及以上学历,3-5 年互联网增值业务、或商家/会员运营经验;有独立负责业务板块或核心增长项目的成功案例,有车企增值运营、有如淘宝闪购、美团等本地生活平台策略分析、商家运营经验者优先背景优先。 2. 数据敏感度强,熟练使用 Excel 完成深度数据处理与复盘;可独立完成漏斗分析、AB 测试设计与效果评估,能通过数据挖掘本质问题并输出增长策略。 3. 具备成熟的产品思维与跨部门推动能力,能独立主导复杂需求落地;逻辑表达清晰,资源协调能力强,可有效对齐多方目标,推动重大项目交付。 4. 深刻理解增值业务变现逻辑,对用户付费心理有深入洞察;目标导向,具备策略到执行的全链路闭环能力,主动解决问题。 5. 项目管理能力强,可并行处理多线程任务,善于复盘沉淀。

投递

NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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