资深产品市场经理
上海
社招
全职
职能与支持 - 战略及业务规划
本科及以上
7-10 年
职位描述
聚焦新能源车型产品月历运营、年度产品迭代规划、量价测算及上市GTM落地，承接公司整体车型经营策略，负责年度特别版车型规划、立项测算、产销协同、上市落地及月度ROI复盘全流程执行工作。作为业务中坚执行岗位，联动产品、营销、产销、财务多团队，保障产品月历有序落地、车型迭代高效推进、项目经营收益可控，支撑车型年度经营目标达成。 1. 产品月历年度规划：基于公司整体车型经营规划，主导年度产品月历策划，明确全年特别版、改款车型的迭代数量、主题定位、市场意图及差异化价值。输出完整产品月历规划方案，同步给到VEM团队落地具体产品定义，并配合完成前期成本预估工作。 2. 产品月历立项支撑：辅助经营策略团队完成车型立项工作，负责输出精准的车型定价策略、月度/阶段销量预测。结合产品成本、营销费用等数据，协助测算项目ROI，为车型立项、迭代决策提供核心数据支撑。 3. 产销计划协同落地：依托车型销量预测数据，联动产销供应链团队，协助推进车型备货、产能匹配及供货节奏管控，平衡市场供需关系，规避缺货、积压问题，保障车型终端正常交付流转。 4. 车型上市GTM全流程落地：协同战队各部门推进车型上市落地，统筹跟进上市GTM节奏、全域传播规划、官网配置器上线、终端销售培训、交付准备等全环节工作，保障车型按时、高质量上市，实现产品价值有效传递。 5. 项目ROI月度复盘迭代：辅助经营策略团队开展月度项目ROI及经营数据复盘，汇总销量、定价、成本、费用、收益等核心数据，梳理业务问题与机会点，输出复盘结论及优化建议，迭代优化后续产品月历规划与量价策略。
职位要求
投递
NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.
NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.
NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.
