品牌传播
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
5-7 年
职位描述
岗位定位 ● 负责蔚来驾享品牌传播体系与心智建设，统筹端内外全渠道流量运营，搭建“总部-大区-区域”三级管控机制。对全国端内UV、品牌声量及舆情安全负责，联动跨部门协同，驱动流量转化为订单，反哺业务盈利与品牌口碑。 核心工作职责 ● 全域传播规划：制定年度/季度传播策略、排期及预算ROI目标；统一品牌心智与对外口径，搭建物料标准化体系与审批流程；对齐“流量-转化-盈利”全链路逻辑。 ● 全渠道流量统筹：统筹App端内流量阵地，最大化自有流量利用率；操盘端外全域矩阵（抖音、小红书、KOL等），策划长线内容IP；建立三级传播流量管控机制。 ● 能力建设与赋能：赋能大区团队，沉淀并复用优质本地化案例；统筹心智调研与大促落地；定期输出经营报告，对齐业务渗透率与毛利目标。 ● 舆情风控管理：搭建舆情监控体系与分级应急预案，统筹全网负面处置；建立前置管控机制，确保零重大品牌负面事故。 ● 跨部门业务联动：联动用户、业务、产品等部门，对齐拉新复购、分城定价等节点，输出差异化宣传内容，打通“流量-转化-履约”闭环。 岗位核心指标 ● 流量指标：全国端内UV达成率、端外账号年度粉丝净增量、内容平均互动量。 ● 品牌心智指标：服务及业务品牌心智得分、全网正面品牌声量占比。 ● 经营协同指标：传播活动整体ROI、车主渗透率提升协同贡献、无重大品牌舆情事故。 ● 管理指标：区域传播指标整体达成率、标准化物料落地覆盖率、团队人才留存与孵化成果。
职位要求
投递
NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.
NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.
NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.
