乐道车型营销策略部负责人
上海
社招
全职
职能与支持 - 战略及业务规划
本科及以上
10 年以上
职位描述
作为乐道车型营销策略部部门负责人，管理乐道不同车型营销战队的业务运营和团队管理，能在矩阵式组织中推动跨职能协同并拿到工作结果。核心职责包括： 1. 市场洞察与机会挖掘 基于内外部市场环境、竞品状态，深度分析市场趋势、目标用户需求、前沿创新商业模式，精准识别车型各生命周期的营销机会与核心挑战，为策略制定提供决策依据。 2. 营销与经营策略统筹 牵头制定车型整体市场营销策略，明确营销目标、核心策略方向、关键成功要素及分阶段实施节奏；同步制定车型经营目标与落地计划，营销预算的立项、推进执行及全周期效果评估，确保资源高效配置与经营结果达成。 3. 跨部门协同与结果保障 拉通产品、技术、销售、财务、传播等跨部门资源，推动车型战队营销与经营策略落地；建立策略执行的结果复盘与闭环机制，持续优化投入产出效率。 4. 团队管理与能力建设 作为部门负责人，统筹团队整体工作推进，负责团队成员的人才发展、能力培养与绩效管理，搭建高效协作的团队氛围，提升团队整体战斗力。
职位要求
投递
NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.
NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.
NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.
