资深社媒平台运营
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
3-5 年
职位描述
车型传播业务BP 1. 承接车型对于主流社媒平台的资源需求，并参与媒介投放策略制定； 2. 了解各平台加热产品，基于业务目标分配加热预算并置顶加热策略，分析加热数据； 3. 熟练运用云图、灵犀、如翼等主流平台数据分析工具，并向各主体定期分享报告。 社媒平台运营（腾讯系为主） 1. 维护腾讯系平台资源，及时拉通最新产品变化，并主动进行对内输入&分享； 2. 建立良好媒体关系，必要时协助处理平台舆情、借势平台热门事件置换媒介资源； 3. 结合品牌&车型传播campaign，系统化梳理腾讯系整合打法，沉淀平台运营SOP。 资源中台体系搭建 1. 基于媒介执行经验，参与搭建达人、平台、品牌广告等资源中台体系； 2. 梳理平台&媒介策划&车型策划等上下游协同sop； 3. 作为PM统筹资源中台多渠道资源项目，搭建系统化看板实现项目进度管理。
职位要求
投递
NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.
NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.
NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.
