NIO

蔚来公司品牌传播(先进制造及质量方向)

NIO  •  Onsite  •  2 hours ago
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Job Description

蔚来公司品牌传播(先进制造及质量方向)

上海

社招

全职

用户与服务 - 市场与传播

本科及以上

5-7 年

职位描述

  1. 制定蔚来先进制造及质量相关整体传播策略,策划并执行相关传播战役,提升项目在公众及行业影响力; 2. 策划媒体探访、工厂开放日、质量之旅、高管访谈与深度稿,主动输出蔚来智造与质量标杆案例; 3. 作为项目核心推动者,高效协同业务、媒介、活动等部门,整合资源确保项目方案完美执行; 4. 负责项目相关内容的创意与产出,包括新闻稿、深度故事、短视频、社交媒体内容等; 5. 设定项目传播热度和ROI,监控传播声量及舆情反馈,完成结案复盘持续优化策略与方法。

职位要求

  1. 本科及以上学历,机械、汽车、材料、新闻传播、市场营销等相关专业优先; 2. 5年以上品牌传播、内容策划或制造业传播经验,有汽车、高端制造、工业领域背景者优先; 3. 对先进制造、工艺技术、质量管理有基本认知,能快速理解并转译技术语言为大众叙事; 4. 出色的内容策划与 storytelling 能力,有工厂/产线/技术类内容创作经验者优先; 5. 较强的项目统筹与跨部门协作能力,能深入制造一线挖掘故事; 6. 优秀的文案撰写和内容创作能力,熟悉各类传播渠道和媒体生态; 7. 具备独立负责领域工作的能力,执行力强,能自主闭环推进任务。

投递

NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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