整合营销（亲子教育方向）
Shenzhen
1.深入研究亲子教育人群的用户场景与用户需求，根据公司长线战略目标，制定该人群的长线拓圈方案，为该人群的拓圈效果（声量及用户增长）负责。主导圈层相关的线上线下整合营销策划（包括品牌合作、社媒活动、人群campaign等）。 2.与市场内部KOL、社媒等职能PIC合作，主导该人群在社媒、KOL侧的日常执行与排期，负责日常业务与项目的策略及排期，主导KOL扩圈策略及复盘。 3.将自身能力和经验融合到拓竹团队中，并根据业务进展不断形成适应拓竹拓圈战略阶段的方法论，带领团队共同成长并拿结果。
1.5年及以上国内市场营销、整合传播、人群增长相关经验。 2.具备优秀的内容策划能力、商务谈判能力、人群洞察能力、资源整合能力。具备实际成功项目案例，能够从社媒趋势、内容、数据中发现规律，并据此调整扩圈策略，形成灵活的方法论，沉淀品牌人群资产。 3.能够独立判断业务的机会与风险，独立决策复杂项目并做好项目进程及风险管理。 具备较强的协作能力，能够通过自身能力和工作风格融入团队、赢得团队信任，高效协同各个业务板块，合理产出结果。 4.对亲子教育人群扩圈有极强的兴趣，对传播内容有天然的敏感度。熟悉教育硬件产品及前沿科技产品，自身即是人群受众更佳。
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Bambu Lab is a consumer tech company focusing on desktop 3D printers. Its state-of-the-art 3D printers offer a feature-rich first-class experience for a global community of 3D printing makers, aiming to break the barriers between the digital and physical worlds and bring creativity to a whole new level. Bambu Lab sells its 3D printers, filaments, and accessories on its official website, serving customers across 30+ countries.
Our Team
Our story started with the gathering of a team of 3D printing fans, who are also expert engineers in robotics, artificial intelligence, materials science, and internet industries. Our team is experienced in building high-tech products that bring positive impacts to the world. From the start, we have been dedicated to making cutting-edge technology affordable with advanced know-how and high production quality. We see ourselves as part of the ecosystem and are delighted to learn from and share knowledge with the 3D printing community. Our team's passion lies also in the commitment to creating the next generation of eco-friendly 3D printers - pushing the industry toward a future with a much lower carbon-footprint.
