XPENG

【探索者】商业运营主管(生态产品)

XPENG  •  Onsite  •  17 hours ago
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Job Description

【探索者】商业运营主管(生态产品)
广州
全职
营销服板块
职位描述
岗位职责
一、线上商城商品运营
1、负责小鹏生态品的线上运营工作:制定选品规划,落地商品上架、定价体系搭建、货品销售管理、库存周转管控、营销活动策划等全流程工作;
2、依托数据分析工具常态化监控流量、商品动销、下单转化率、客单价等核心经营指标,定期复盘;通过数据定位问题,输出可落地优化方案,对营收、毛利结果负责;
3、深度洞察新能源车主消费需求、行业趋势及竞品产品布局、运营打法,输出新品引入提案与老品优化迭代建议,持续优化货品结构;
4、做好跨部门协同,对接采购、财务、线下门店等多方团队,保障各项运营策略高效落地。
二、线下门店渠道分销运营
1、搭建并落地全国线下门店分销运营体系:制定门店销售策略、阶梯提成激励政策、标准化销售话术,组织全国门店销售培训与赋能工作,承接线下类目营收、毛利考核目标;
2、统筹膜类合作施工服务商管理:考核服务商城市网点覆盖范围、施工交付时效、服务质量,保障线下履约体验;
3、按月拆解各区域门店营收业绩、品类渗透率、转化数据,定位区域差距与渠道运营痛点,持续迭代渠道分销策略,平衡线上线下生意结构。
任职要求
1、学历专业:本科及以上学历,电子商务、市场营销、工商管理等经管类专业优先;
2、从业经验:1-2年及以上电商品类运营 + 线下渠道分销复合工作经验,有新能源车企商城、汽车后市场车品(车品、太阳膜、改装件)双线运营实操经验优先;
3、核心综合能力:具备扎实的数据拆解与应用能力,可依托数据驱动运营决策;拥有完整的线上品类运营逻辑、市场需求洞察能力;擅长供应链与渠道资源整合,跨部门沟通统筹能力优异;精通线下门店分销体系搭建、渠道管控全流程;
4、工具要求:熟练运用相关函数工具、主流数据分析平台开展数据统计、复盘工作;
5、职业素养:强结果导向,能够承受业绩冲刺压力;主动追踪行业动态、竞品商业模式,具备创新意识与高效落地执行力。
职位要求
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XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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