Xiaomi Technology

整合营销经理

Xiaomi Technology  •  Onsite  •  3 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

整合营销经理
北京
社招
全职
职位 ID:A83986
职位描述
工作内容:
1. 制定传播策略:根据产品营销策略,针对手机、平板、生态链等产品(尤其是手机及重大展会节点),制定整合传播策略——明确核心信息、传播节奏、渠道组合,让一个Message在不同传播渠道上形成合力
2. 打通全链路协同:承接PMM团队的产品营销策略,牵引公关、社媒、投放等模块,确保各环节协同一致;与项目经理紧密配合,把控从策略到落地的全链路质量
3. 推动总部与本地落地:深入理解目标市场的传播环境与用户触媒习惯,推动总部策略在本地市场有效执行,同时将本地洞察反哺总部决策
4. 统筹跨平台整合执行:统筹内外部资源,主导跨平台传播项目的策划与落地,覆盖关键节点(新品发布、展会亮相、区域传播等)
5. 效果驱动优化:建立传播效果评估体系,基于数据持续优化策略组合,形成体系化复盘和可复用方法论
职位要求
任职要求:
1. 6-8年以上整合营销经验,其中至少3年深度参与国际市场的传播工作——不是"做过海外项目"的程度,而是真正扎进过若干本地市场,理解当地传播生态和用户触媒习惯
2. 懂用户、懂媒介、懂传播:需要具备用户调研的基础认知,理解不同媒介环境的运作逻辑,能与PR团队对话、能与社媒团队共创。完全理解产品营销的工作逻辑,准确承接策略、做好整合
3. 有科技消费品或国际品牌经验者优先,手机/消费电子行业尤佳
4. 能独当一面:有独立负责完整传播模块的经验,具备从0到1搭建策略、调动资源、推动落地的能力
5. 跨文化沟通能力:英语可作为工作语言,能顺畅与全球各区域团队协作;掌握其他语言是加分项
逻辑清晰:能在高强度、跨时区、多任务并行的节奏中保持思考质量
6. 主人翁意识:把负责的模块当成自己的事业,不等指令,主动推进
投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
Social Media