NIO

车型营销内容运营实习生

NIO  •  Onsite  •  4 hours ago
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Job Description

车型营销内容运营实习生
上海
实习
数字技术
职位 ID:A30471
职位描述
你将参与:
车型营销内容全链路生产:深度参与购车内容供给专项全流程工作,围绕车型核心卖点进行内容选题策划、文案撰写;独立完成车型实拍素材的拍摄、修图、短视频剪辑等内容生产工作,为车型页、社区等核心渠道输出高质量的购车决策类内容。
车型内容调研与竞品分析:基于汽车用户购车决策逻辑,挖掘用户内容偏好与核心关注点;定期调研竞品车型的内容打法与素材质量,输出内容优化建议,持续迭代车型内容的生产方向与呈现形式。
内容效果跟进与运营落地:跟进车型内容上线后的消费数据,整理数据反馈并复盘内容效果;配合社区话题、营销活动进行内容联动,提升车型内容的用户触达与决策转化效果。
内容素材体系搭建:协助梳理车型内容素材库,对图文、视频等多形态素材进行分类归档与标准化管理,保障内容素材的复用性与产出规范性。
你会收获:
深度参与头部新能源汽车车型营销重点项目,完整掌握汽车购车内容从策划、生产到数据复盘的全链路运营经验;
内容创作、拍摄剪辑、用户洞察能力的全方位提升,深化对汽车行业与车型产品的专业认知;
氛围超棒的团队环境:年轻热情、平等尊重,一起交流成长,共享工作成果;
200 元 / 天的实习津贴。
职位要求
本科及以上学历,专业不限,大三、研二为佳,每周保证 5 天到岗,可实习 6 个月以上,上海本地到岗优先;
懂车,熟悉新能源汽车行业,对汽车内容有自己的见解,有汽车类内容创作 / 拍摄经验优先;
具备扎实的内容创作能力,能独立完成汽车类文案撰写;熟练掌握图片拍摄修图(PS / 手机修图工具)、视频剪辑(剪映 / PR 等)技能,可独立产出符合平台调性的图文 / 短视频素材;
有网感,对汽车行业热点与用户内容偏好敏感度高,善于挖掘用户感兴趣的车型内容方向;
踏实细心,逻辑清晰,有较强的责任心与执行力,具备良好的沟通协作能力。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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