CHAGEE

零售产品经理

CHAGEE  •  Onsite  •  5 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

零售产品经理
上海
职能族群
集团总部招聘
职位描述
职位描述
市场洞察与策略规划:主导茶及零售行业趋势研究,捕捉场景化等消费需求,制定产品开发策略。
产品全流程管理:从概念提案到全流程把控,协调研发、供应链连、营销等部门资源,确保产品按时上市并符合各项标准。
创新与跨界合作:从产品设计到营销事件全案操盘。
数据驱动优化:搭建产品表现监测看板,通过销售数据(GMVi贡献率、复购率)及用户反馈(NPS值)动态优化产品,淘汰低效SKU
职位要求
职位要求
行业经验:3年以上茶饮或快消零售行业产品策划经验,有成功打造爆品案例。
创新力:能将地域文化(如地方特色茶饮)、潮流元素(如国潮包装)转化为产品卖点,具备IP运营或跨界合作经验。
行业敏感度:关注新趋势趋势,能快速转化为产品策略。
主:简历需要附带过往作品集。
投递
CHAGEE

About CHAGEE

CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally.

As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.

Industry
Food & Beverage
Company Size
501-1,000 employees
Headquarters
Unknown
Year Founded
Unknown
Social Media