Xiaomi Technology

新媒体运营主管

Xiaomi Technology  •  Onsite  •  3 hours ago
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Job Description

新媒体运营主管
北京
社招
全职
职位 ID:A20701
职位描述
1. 新媒体全盘运营:负责本地新媒体矩阵(抖音、小红书等)整体运营,包含内容策划、短视频拍摄剪辑、账号运维、直播统筹,打造门店及品牌本地流量IP,提升品牌在区域内的曝光度与影响力。
2. 付费投放操盘:独立负责新媒体平台信息流、搜索投放工作,熟练搭建投放账户、制定投放策略,精准把控投放预算、优化CPS、线索成本、锁单转化率,定期输出投放数据复盘报告,持续优化投流模型。
3. 团队管理统筹:负责新媒体运营小组、直播团队的日常管理工作,工作排班及任务分配,开展员工培训、技能指导、复盘复盘,搭建高效、标准化的新媒体运营团队。
4. 线索转化运营:联动门店销售、DCC线索团队,搭建完整的线索跟进、留存、转化链路,规范线索下发、跟进、回访机制,有效提升线索有效率、到店率、成交锁单率,完成公司下达的新媒体业绩指标。
5. 数据复盘优化:每日/每周/每月统计账号数据、投放数据、线索数据、成交数据,复盘工作问题,迭代内容、投放及运营策略,规避舆情风险,保障团队业绩稳定增长。
职位要求
1. 经验硬性要求:2年及以上汽车行业新媒体运营经验,新能源汽车从业经验优先,熟悉新能源汽车市场、车型卖点、用户群体及行业营销玩法,有主机厂、汽车4S店、汽车新媒体公司经验优先。
2. 投放核心能力:精通抖音、小红书等平台付费投放逻辑,可独立操盘全流程投放工作,具备成熟的投流优化经验,有真实降本增效、提升线索及成交转化的成功案例。
3. 团队管理能力:有1年及以上新媒体团队、直播团队管理经验,擅长团队搭建、人员培养、流程梳理及团队激励,具备较强的统筹能力和落地执行能力。
4. 内容创作能力:熟悉汽车新媒体流量逻辑,懂短视频脚本策划、爆款内容打造、直播间运营,网感优秀,能够精准捕捉用户喜好,适配新能源汽车高净值客户引流需求。
5. 综合职业素养:具备极强的数据思维、目标感和抗压能力,逻辑清晰、责任心强,擅长跨部门沟通协作,熟悉汽车线索运营、终端成交链路。
投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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