AGIBOT

产品品牌营销经理

AGIBOT  •  Onsite  •  4 hours ago
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Job Description

产品品牌营销经理
上海
全职
职位描述
1、新品发布传播:负责新品发布的传播策划与落地执行,制定发布传播策略与节奏(预热—发布—长尾),统筹新闻稿、深度稿、媒体邀约、发布会传播配合等工作,确保新品声量最大化;
2、产品新媒体运营:负责产品新媒体矩阵(公众号、视频号、B站、抖音、小红书等)的日常运营,制定内容规划与选题日历,对账号增长、互动与内容质量负责;
3、展会活动传播:负责WAIC、WRC等行业展会及公司自有活动的传播工作,联动活动团队打通"展前预热—展中引爆(直播、快讯、媒体探展)—展后长尾"的传播链路;
4、营销Campaign策划:围绕产品核心卖点、品牌节点与行业议题,策划并落地整合营销Campaign,统筹线上线下多触点协同,打造有话题度、有记忆点的品牌营销项目;
5、日常产品营销事件策划:结合技术里程碑、客户案例、行业热点、节日节点,策划日常产品营销事件与话题,保持产品的日常声量与讨论度;
6、内容物料产出:统筹产品手册、客户案例、产品视频、官网内容等营销物料的策划与出品;
职位要求
1、本科及以上学历,5年以上品牌传播、新媒体运营或产品营销经验,科技、智能硬件、互联网行业背景优先;
2、有新品发布传播的完整操盘经验,熟悉媒体传播节奏与打法;
3、有整合营销Campaign的独立策划与执行经验,能产出完整的Campaign方案并推动落地;
4、网感好,热点敏感度高,具备将技术产品转化为大众话题的策划能力;
5、强执行力与多线程协同能力,能同时推进多个传播项目;
6、有视频策划制作能力、科技媒体与KOL资源者优先。
投递
AGIBOT

About AGIBOT

AGIBOT is an Embodied AI foundation model company developing both the intelligence layer and the corresponding robotic embodiments needed to bring general intelligence into the physical world. Founded in 2023, AGIBOT is building a full-stack Embodied AI platform across foundation models, data infrastructure, simulation, robotic hardware, and deployment. AGIBOT’s “Three Intelligences in One” architecture integrates Locomotion Intelligence, Interaction Intelligence, and Manipulation Intelligence into a unified embodied system. AGIBOT’s portfolio spans humanoid robots, quadrupeds, dexterous systems, and commercial cleaning solutions. In March 2026, AGIBOT announced that its 10,000th robot had rolled off the production line.

Industry
Manufacturing & Production
Company Size
201-500 employees
Headquarters
Shanghai, CN
Year Founded
Unknown
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