NIO

产品与技术传播专家/总监

NIO  •  Onsite  •  1 day ago
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Job Description

产品与技术传播专家/总监
推荐投递-用户与服务
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
10 年以上
职位描述
1、基于公司品牌战略及产品矩阵,主导制定产品与技术传播的中长期策略,明确各产品线的传播定位、差异化标签及年度内容规划框架,确保传播方向与公司业务目标对齐;
2、建立产品技术传播的标准化流程与质量管控体系,包括但不限于内容生产SOP、技术语言转化规范、传播效果评估模型,推动团队从项目制向体系化运作转型;
3、作为传播侧与产研体系(产品规划、辅助驾驶、智能座舱、三电等)的核心接口人,建立常态化技术洞察沟通机制,确保传播侧第一时间掌握产品定义、技术路线和迭代节奏,前置规划传播节点;
4、围绕辅助驾驶、智能座舱、三电技术、EE架构等核心赛道,输出具有行业影响力的传播观点和白皮书级内容,塑造公司在关键技术领域的舆论话语权和思想领导力;
5、统筹社交媒体、传统媒体、行业垂类媒体、KOL/KOC、自有内容平台等全渠道资源,制定差异化渠道策略,构建可持续的传播生态。
职位要求
1、本科及以上学历,新闻传播、市场营销、汽车工程或计算机相关专业优先;8年以上IT、汽车或互联网科技行业传播经验,其中至少2年以上团队管理经验;
2、对新能源汽车行业竞争格局、技术演进路线(辅助驾驶、智能座舱、三电、EE架构等)有深度理解,能从行业趋势中提炼传播机会与风险,曾主导过至少一个完整产品线或技术品牌的传播体系搭建;
3、能将复杂技术架构转化为具备传播穿透力的叙事体系,对内容质量有较高的审美标准和判断力,能指导团队产出高水准的技术传播内容,而非仅停留在信息传递层面;
4、具备在复杂组织架构中推动跨部门协作的能力,有成功整合产研、品牌、市场、销售等多方资源落地大型传播项目的经验;
5、能建立传播效果评估体系,以数据驱动策略迭代和资源分配优化,对传播的投资回报有清晰认知和实际操盘经验。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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