MOONTON GAMES

【发行】版本营销

MOONTON GAMES  •  Onsite  •  1 day ago
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Job Description

【发行】版本营销
上海
互联网 / 电子 / 网游
发行岗位
职位描述
1、负责产品在大小赛季/版本的营销策略与推广规划,对宣发目标达成负责;
2、统筹制定赛季发行策略,主导对应赛季/节点的市场洞察、方案制定、执行落地与复盘优化;
3、提炼赛季/版本核心卖点,协同产品团队完成端内外资源配置与推广打法迭代;
4、推动全球及各区域宣发落地,调配中台资源,协同合作部门保障方案执行与长线运营;
5、助力产品传播力、品牌力与美誉度的持续提升,支撑各区域的长线增长;
6、统筹赛季跨团队协作,包括人员分工、进度管理与风险把控。
职位要求
1、2 年以上游戏产品版本/赛季/节点营销经验,有主导过至少 1 个大型赛季或版本发行的案例;
2、有数值驱动型策略产品(自走棋 / 战棋 / 塔防 / 卡牌 / SLG 等)的版本或赛季营销经验;
3、熟悉上述品类的 内容生态搭建逻辑(攻略体系、赛事体系、PUGC分层内容运营);
4、对传播链路有清晰认知,熟悉从用户洞察、内容策划、渠道分发到效果复盘的全流程;
5、对数据敏感,能基于数据进行策略调整与复盘优化;
6、具备跨团队资源统筹能力,能推动中台、区域、合作部门等多方协同落地;
7、适应快节奏、多变量的工作环境,能灵活调整方案应对突发情况;
8、具有海外发行经验背景或东南亚市场发行经历者优先。
投递
MOONTON GAMES

About MOONTON GAMES

MOONTON Games was established in 2014 and headquartered in Shanghai, China; the video game company is known as one of the pioneers of MOBA Gaming, with millions of international fans worldwide.

Games and esports are part of our DNA and a way of life, and we are committed to nurturing the ecosystem to support our players and celebrate their talents. We have created several national leagues and award-winning tournaments, including the Mobile Legends: Bang Bang World Championship, MSC, and Mobile Legends: Bang Bang Professional League (MPL.

With more than 1,600 employees across various markets, such as China, Indonesia, Latin America, Malaysia, the Philippines, and Singapore, we offer a wealth of benefits to our hires, consisting of veteran gaming, esports professionals, fresh graduates, and even mid-career switches.

In MOONTON Games, you will experience an open working style with a flat structure.

We welcome all applicants passionate about gaming and esports to join us!

Industry
Unknown
Company Size
1,001-5,000 employees
Headquarters
Shanghai, CN
Year Founded
Unknown
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