iQIYI.com

卡牌产品经理

iQIYI.com  •  Onsite  •  1 day ago
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Job Description

卡牌产品经理
上海
社招
全职
产品
职位 ID:A159246
职位描述
- 市场分析:深入研究影视、ACG市场动态及消费者喜好变化,关注卡牌产品发展趋势,沉淀IP选择方法,判断产品规划方向;
- 产品策划:负责爱奇艺影视漫综IP相应的卡牌产品策划,并通过研究分析用户群体的兴趣点与需求,提炼卡牌玩法创新点及收藏价值设计策略,制定图文结合的卡牌产品策划方案,立项通过;
- 项目管理:制定产品开发计划,推动和协调监修审核、设计、生产、销售等部门的相关工作,确保项目成功上市,并基于用户、渠道反馈和数据分析,持续复盘优化现有流程细节;
- 营销推广:基于产品卖点和市场情况,协调内外部资源,制定产品上市的整体营销推广计划。
职位要求
- 本科及以上学历;3年以上衍生品/卡牌产品工作经历,独立主导过大体量的产品开发项目;
- 熟悉影视IP及粉丝文化,对IP有综合的判断能力;
- 具备极强的方案策划能力和创新能力,具有一定的营销思维和用户心理分析能力,能够将创意转化为整合方案;
- 具备较强的项目管理和沟通协调能力,并能主动发掘资源、整合资源;
- 具备高度的责任感,有较强的执行力和学习能力,抗压能力强。
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iQIYI.com

About iQIYI.com

Launched on April 22, 2010, iQIYI is known for its high standards for quality, as well as its youthful and stylish branding. iQIYI has since achieved worldwide popularity and built up a massive userbase, allowing the company to constantly innovate across all areas of its business: technology, content, marketing and product development.

iQIYI listed on NASDAQ on March 29, 2018, with the ticker symbol of “IQ”. The company’s comprehensive entertainment ecosystem provides users with services such as e-commerce, comics, literature, online games, ticket sales and short videos. We have a diversified business model, and are leading power in China’s online video industry.

Vision

To Be a Great Tech-based Entertainment Company

Brand Keywords

Quality Youth Style

Corporate Culture

Think Simple & Act Direct

Industry
IT & Software
Company Size
1,001-5,000 employees
Headquarters
北京市, CN
Year Founded
2010
Website
iqiyi.com
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