Desay SV

车身广告商务拓展经理(无人物流车)

Desay SV  •  Onsite  •  4 days ago
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Job Description

车身广告商务拓展经理(无人物流车)
广州
全职
职位描述
岗位职责:
一、客户开拓与渠道建设:
1.主动开拓品牌广告主、4A广告代理商、媒介采购公司等客户资源,建立持续可转化的客户管道。
2.识别并接触潜在广告客户,重点覆盖快消、科技、金融、零售、本地生活等行业品牌。
3.建立并维护客户数据库,定期跟踪客户动态与预算变化,挖掘新的合作机会。
4.拓展行业渠道合作方(如广告代理公司、MCN、品牌策划公司),建立分销网络。
二、广告方案策划与提案:
1.结合无人物流车运营路线、覆盖区域、运营频次与停靠场景,设计差异化的车身广告投放方案。
2.制作广告投放提案,包含媒介策略、覆盖分析、效果预估与报价方案。
3.根据客户需求定制方案类型。
三、商务谈判与签约:
1.制定广告招商价格策略,结合市场行情与车辆资源供给进行定价。
2.负责合同条款协商(投放周期、广告位规格、排期、付款方式等)。
3.推动合同签订并跟进执行落地。
4.负责回款管理,确保广告收入按时到账。
四、市场分析与策略制定:
1.对标分析竞品媒介(传统公交车身广告、电梯广告、社区道闸广告等)的优劣势与价格体系。
2.跟踪自动驾驶与智慧物流行业发展动态,洞察车身广告媒介的商业化机会。
3.定期输出市场分析与招商策略报告,指导业务方向调整。
五、投放效果跟踪与数据报告:
1.跟踪广告投放效果数据(曝光量、覆盖人次、触达频次等)。
2.制作投放效果结案报告,向客户汇报投放成果。
3.基于数据分析优化后续投放策略与媒介组合建议。
4.沉淀成功案例,形成可复制的招商素材库。
职位要求
任职要求:
1、本科以上学历,3年以上工作经验。
2、对自动驾驶/智慧物流行业有一定了解,关注无人物流车商业化进展。
3、理解车身广告作为"移动媒介"的独特价值(覆盖广、频次高、场景化强)。
4、了解程序化数字户外广告(pDOOH)等新兴广告形态。
投递
Desay SV

About Desay SV

Desay SV, one of the leading mobility technology companies, is committed to realizing a smarter mobility for all. Desay SV’s core business focuses on the efficient integration of three major areas of smart cabin, combined driver assistance, and smart service. We continuously develop highly integrated leading hardware and software algorithms to provide global customers with safe, delightful and sustainable mobility solutions and services.

Relying on 39 years of deep accumulation in the design, development, and production processes, Desay SV has continuously expanded its comprehensive strength in R&D innovation, customer service, and safety verification, and built a technical link from smart travel to smart transportation, actively responding to the challenges of the industry transformation. We meet the diverse needs of customers for different product portfolios and business development models, provide drivers and passengers with an excellent travel experience, and bring more room for imagination to future mobility.

Focusing on the sustainable development goal of "safety and reliability”, “win-win growth”, and “green environmental protection", Desay SV actively participates in the global carbon neutral strategy and integrates sustainable development into all aspects of business operations. While giving back to society, respecting every employee of the company, and creating a diverse working environment and development platform for employees, we encourage equality, openness, and coordinated development among all our branches around the world. Desay SV people adhere to the same mission and work together for the same goal—to create a safe, delightful and sustainable mobility.

Industry
Automotive & Mobility
Company Size
501-1,000 employees
Headquarters
Huizhou, CN
Year Founded
1986
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