Li Auto

内容运营

Li Auto  •  Onsite  •  4 days ago
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Job Description

内容运营
北京
全职
智能制造 / 工业互联网 / 工业自动化
职位描述
1. 聚焦理想汽车产品(车型亮点、核心技术、等)与用户需求,规划原创内容方向(如车型评测、用车科普、行业趋势解读、车主故事等),输出高质量图文、短视频、直播脚本、H5 等内容,确保内容贴合品牌调性与用户兴趣。
2. 制定多平台(官网、微信 / 微博 / 抖音等社交媒体、垂直平台)内容分发策略,统筹发布节奏;联动外部媒体、汽车 KOL / 达人,推进内容合作,扩大品牌内容曝光与传播声量。
3. 跟踪内容数据(阅读 / 播放量、互动率、线索转化率、用户留存等),结合用户反馈分析内容效果,迭代内容选题、形式与传播策略,提升内容对品牌认知及销售转化的支撑力。
4. 搭建并维护品牌汽车内容库(含图文素材、视频片段、行业数据、用户案例等),规范素材分类与归档,保障内容复用性与合规性。
职位要求
1. 本科及以上学历,市场营销、新闻传播学、汉语言文学、汽车相关专业优先。
2. 5年内容运营经验,有汽车行业(主机厂、汽车媒体、汽车电商)内容运营经验者优先。
3. 具备优质内容策划与创作能力,能独立完成不同形式内容(图文、短视频等)的输出,文案逻辑清晰、风格可适配不同平台。
4. 掌握多平台内容运营规则(如抖音算法、垂直平台推荐机制),能制定针对性分发策略,提升内容传播效果。
5. 会使用基础内容工具(如剪映 / Pr 剪辑视频、PS 设计素材、Excel 分析数据)。
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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