Li Auto

用户活动运营

Li Auto  •  Onsite  •  4 days ago
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Job Description

用户活动运营
北京
全职
智能制造 / 工业互联网 / 工业自动化
职位描述
1.策略制定:通过制定车主线上/下活动策略、 数据分析、赋能省区车主运营能力等手段,达成销售端用户运营活动获客目标
2.目标管理:负责理想汽车销售端用户活动运营,根据公司年度销售目标,分解并制定全国省区车主推荐获客目标
3.运营赋能:根据业务节奏及行业形态,提出创新运营思路,包括但不限于用户圈层培养、用户分层管理与运营、线下活动、渠道拓展等手段
4.活动管理:常规用户活动及营销Campaign统筹与落地,结合业务特性和活动场景,制定线上线下营销活动方案,对活动效果负责
5.省区协同:与各省区的销售团队密切合作,提供运营支持,定期与各省区沟通,了解当地市场情况和需求,调整运营策略
职位要求
1、本科及以上学历,7年以上工作经验,广告学、市场营销、传播学专业优先;
2、有广告公司工作经验,并有过与行业头部品牌合作经验,有企业市场部、品牌部经验优先;
3、有较强的创新意识和文案能力;
4、具备较强洞察力、沟通协同及推动力,擅于分析和解决问题;
5、有责任心,有担当,自驱力强。
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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