Li Auto

车主活动运营

Li Auto  •  Onsite  •  4 days ago
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Job Description

车主活动运营
北京
全职
智能制造 / 工业互联网 / 工业自动化
职位描述
1.推荐线索活动策划:负责策划并执行 “推荐购车有礼” 等活动,制定具有吸引力的激励机制,激发车主推荐身边有购车意向的朋友购买本品车辆,对车主推荐的购车意向用户量指标负责。
2.线下活动组织:协助省区策划各类车主线下活动,包括但不限于车主聚会、新品试驾体验、自驾游等,从活动策划、筹备、执行到后期反馈收集,全流程把控,确保活动效果,增强车主与品牌之间的互动和粘性。
3.数据分析与复盘:定期对车主运营相关数据进行深入分析,包括活动参与度、推荐线索数量、车主满意度等,根据数据结果进行复盘总结,为优化运营策略和活动方案提供有力依据。
4.车主关系维护:协助省区建立本品核心KOC的矩阵建设,并制定运营计划,促进车主之间的交流与互动,提升车主群体的活跃度。同时,有效管理和维护与 KOC、KOL 的合作关系,借助其影响力扩大品牌传播。
职位要求
1.学历背景:本科及以上学历,用户运营、市场营销、汽车相关专业优先。
2.工作经验:至少 5 年工作经验,具有丰富的汽车行业用户运营经验,其中包含至少 2 年车主活动策划及用户拉新活动策划经验。
3.技能要求:具备出色的数据分析复盘能力,能够熟练运用 Excel、SQL 等数据分析工具;熟悉社区、社群运营规则和方法,有成功运营案例;掌握 KOC、KOL 运营维系技巧,能够有效整合资源开展合作。
4.能力素质:具备优秀的活动策划和执行能力,能够独立完成活动方案的策划与落地;良好的沟通协调能力,能够与不同部门及车主进行高效沟通;较强的团队合作精神,能够积极配合团队完成各项任务;具有创新思维,能够不断提出新颖的运营思路和活动创意。
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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