Li Auto

汽车新媒体培训

Li Auto  •  Onsite  •  4 days ago
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Job Description

汽车新媒体培训
北京
全职
智能制造 / 工业互联网 / 工业自动化
职位描述
1.通过持续用户调研,明确用户对于车型传播内容和传播形式的需求及变化趋势
2.独立策划并产出符合品牌定位、用户需求的本品和竞争应对的产品内容(包括但不限于本品评测、新车解析、用车技巧、竞争应对、热点话题评析等)
3.精通图文、短视频(脚本撰写、内容构思)、直播、长图等多种新媒体内容形式,并能根据不同平台特性进行优化创作和媒体制作,便于消费者理解本品价值和竞争优势
4.结合产品培训需求,撰写高质量、有深度、有吸引力的标题、文案、脚本和解说词,完成视频拍摄与后期剪辑,确保视频内容专业、易懂、有传播性
5.配合完成培训落地、内容运营等常规工作
职位要求
1.经验:5-7年以上汽车媒体、手机等科技数码领域传播或汽车培训相关工作经验,头部互联网汽车媒体平台(汽车之家,易车,懂车帝等)工作经验优先,拥有一定基础粉丝量自媒体账号优先
2.学历:统招本科本科及以上学历,新闻学、传播学、中文、广告学、市场营销或汽车相关专业优先。
3.能力:
(1)熟悉汽车行业,对汽车产品有浓厚兴趣;具备扎实的汽车知识基础,了解行业动态,能够提炼产品卖点与竞品差异
(2)熟练使用PS 等图片设计工具,能独立完成长图排版、视觉优化,确保长图内容美观且信息传递高效
(3)掌握视频拍摄技巧(如构图、运镜),熟练操作剪映、Pr、AE 等剪辑软件,能独立完成视频从拍摄到成品的全流程制作
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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